SEO For Beginners: Workbook & Video Training
On this page, you will find an SEO Workbook and accompanying video training on SEO For Beginners. It was created for you by Nai’s husband Dusty who is a web developer and IT specialist.
The training primarily targets WordPress and Squarespace users – however other platform users will also find some parts relevant and useful.
Dusty has included a lot for you to work through – so you might like to schedule multiple SEO dates in your calendar to work through the training and workbook a section at a time.
We hope you find it useful.
Welcome + Download the Workbook
Before beginning the video training, please watch this welcome video from Dusty and download the SEO For Beginners Workbook using the button below.
As you work through the workbook, you will find the corresponding video training on this page.
Step 1. Set Up For The SEO Video Training
INSTALL YOAST SEO PLUGIN
For WordPress users only…
The Yoast SEO plugin for WordPress has a free version which we will use in this SEO For Beginners video training. It allows us to easily manage our ‘on page’ SEO properties. If you have not yet installed the Yoast SEO plugin, you can follow the instructions provided below to do so.
SET UP YOUR GOOGLE SEARCH CONSOLE
Google Search Console is where we can submit pages from our website to get ranked in Google. It will also show us our organic search terms and statistics as well as information related to Google’s crawling of our website. If you have not yet set up your Google Search Console, it is time to do so now. You can follow the instructions in the below video to do so.
SET UP YOUR GOOGLE ANALYTICS
Google Analytics is another free platform from Google. After placing a small piece of script on your website you can use Google Analytics to track traffic to your website. In addition to tracking traffic, it will also help you monitor the health of your website. If you are not yet using Google Analytics on your site, it is time to start doing so! If you are a WordPress or Squarespace user, you can follow the below instructions to set up Google Analytics today.
Step 2. Improve Your On Page SEO
IMPROVE YOUR ON PAGE SEO OVERVIEW
Watch and follow the instructions below to improve your ‘on page’ SEO.
IMPROVE YOUR KEYWORDS
Watch and follow the instructions below to improve your keywords.
Step 3. Improve Your Page Speed
RUN THE PAGE SPEED TEST
Watch and follow the below instructions to run a page speed test.
CHECK GOOGLE ANALYTICS FOR PAGES WITH PAGE SPEED ISSUES
Watch and follow the below instructions to check Google Analytics for pages with page speed issues.
REDUCE THE SIZE OF IMAGES ON YOUR SITE
Watch and follow the below instructions reducing the size of images on your site to improve page speed.
Step 4. Make Use Of Google Search Console
IDENTIFY PROBLEM PAGES IN GOOGLE SEARCH CONSOLE
Watch and follow the below instructions to identify problem pages in Google Search Console.
SUBMIT YOUR SITE MAP
Watch and follow the below instructions to submit your site map.
Step 5. Tackling SEO & Content
CREATE AND IMPLEMENT A CONTENT PLAN
Watch and follow the below instructions to create and implement a content plan.
CREATE AND IMPLEMENT AN INBOUND MARKETING PLAN
Watch and follow the below instructions to create and implement an inbound marketing plan.
Step 6. SEO For Bricks & Mortar Business (Local SEO)
REGISTER IN & UPDATE RELEVANT DIRECTORIES
If you rely on attracting local clients or customers in your business, watch and complete the below instructions on registering in and updating relevant directories.
Step 7. Create a SEO Maintenance Plan & Schedule
CREATE A SEO MAINTENANCE PLAN & SCHEDULE
Use the below video training and accompanying activities in your workbook to create a SEO Maintenance Plan & Schedule in order to stay on top of your SEO moving forward.
Step 8. Let’s Celebrate!
CONGRATULATIONS & REWARD TIME
To conclude our video training series on SEO For Beginners, watch the final video and complete the last activity in your workbook to pat yourself on the back and celebrate how much work you have done.