Grow your business

with the support of people who understand you.

Be accountable

and actually get stuff done.

Follow in the footsteps

of highly successful, gentle folks.

Connect with others

who are trying to do business sustainably, gently.

The Gentle Business Mastermind

is a 12-month experience beginning in March 2019, designed to support you to grow your businesses gently, sustainably and consciously.  Our 2018 mastermind is approaching completion and enrolments for 2019 will begin soon. Register below to keep informed for our 2019 launch.

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Do business, gently.

Is this the year you ditch the hustle and find your flow?

Be productive and also feel like you have a sense of balance in your life?

Run a successful business that gives back and live gently? 

Because it is possible.  You can set yourself up with the processes to have more space in your week and build a successful business.  You can feel supported and nurtured instead of constantly feeling like you’re on the brink of burn out.

We know, because we’ve been doing it for years. 

We each do it in our own way and we can’t wait to hold a space for you to explore how you can do business gently too.

Your Gentle Guides…

The three of us have been masterminding together for years.  We’ve helped each other get book deals, grow our businesses to 6-figures, sell-up and create a life on the sea, work from home as a mama, be creative, win awards and cheer each other on.  Mostly, we love having a cuppa, jumping on a call together and celebrating the little wins.  Like getting our inbox down to zero or getting the washing done!  Each of us believes whole-heartedly that you can do business, give back and enjoy a gentle life.

For the first time, we’re opening up our space to others so we can all support each other and build gentle, sustainable, profitable businesses together.


Naomi Arnold is an award-winning life + business coach, entrepreneur, writer, speaker and researcher with a background in psychology, health and human rights. She helps kind and socially conscious people bring to life the dreams they hold for themselves, their loved ones and the world at large.

Naomi is also the co-creator of the Gentle Business Mastermind and the Conquer Coach Certification Program where she trains and mentors business owners, entrepreneurs and coaches in strategically building successful and profitable businesses in a gentle, socially conscious and sustainable way.

Naomi has a Bachelor of Psychology with Honours, a life coaching qualification, is currently completing a Master of Human Rights, is certified as a B-Corporation and has completed a number of business and social justice trainings. She has been featured in copious print, radio and digital media sources where she has been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse” and ‘international coach of the year’.

Through her award-winning coaching services and programs, speaking gigs, Dream For Others® podcast and resources, and academic research in human rights – Naomi endeavours to live a life of use to others and to help you do the same.


Amanda Rootsey is the founder of teen personal development academy, Shine From Within®, a business coach and mentor, a soon-to-be-published Hay House author (can I say that in my bio yet?!) and a gentle-living advocate.

It was the discovery of a lump, and subsequent cancer diagnosis, while living and modelling in Italy in 2009 that kick-started Amanda’s journey to living and working GENTLY.

Freedom and peace are now her driving values and she knows wholeheartedly that we can contribute to the world, make money and do it in a way that feels lovely (aka not feel completely drained at the end of the day!).  And that’s her hope for you too.

Gentle living has looked differently over the years…from being Australia’s first eco-model working exclusively with eco-friendly and ethical brands, to building a vegan business with her partner David Rafter and living off the grid in a shipping container for a year.

For the past 5 years she has built a business empowering teens and training adults to build their own business and programs in their community through her award-winning global course, the Youth Mentor Training.

Amanda has a Bachelor of Business Management, life coaching and youth-related qualifications and is a business/marketing course junkie!  She’s been featured on the cover of Peppermint Magazine, been mentioned as a ‘game changer’ in The Collective magazine, appeared on The Today Show and is on the Australian Board of Fashion Revolution.  She is also the host of The Youth Mentor Podcast.


Nicola Newman is a professional artist, writer, painting teacher and retreat host. Through her online training program, Flourish with Painting & Creativity, Nicola has helped creative-hearts around the globe express their creativity and explore the world with curiosity and playfulness.

Nicola has held over 17 solo exhibitions, been commissioned by Lendlease, Mirvac and The Star, produced a series of documentaries on contemporary Australian artists, created three online programs and is currently filming a YouTube series “Sailing Day Dream,” focused on life aboard her 35 foot sailing yacht.

Simple living has allowed her to cultivate her creativity. In her twenties, she bought a small acreage to grow organic food to heal her gut health, and later spent many months traveling the country in a van. Recently she and her husband Andrew sold everything, bought a sail boat and now live aboard as they cruise the east coast of Australia.

Nicola shapes her life in accordance with her heart’s desires. She finds fulfillment and income are a by-product of expressing her creativity through paintings, videos, ebooks, workshops, painting retreats and online courses. She began working for herself in 2002 and has since followed her heart to cultivate a creative, unconventional life.

As a painting teacher and retreat host, Nicola guides students to nurture their creativity, tune into their authentic heart’s desires, gently dissolve creative blocks, and use presence to enjoy the journey as well as the destination.

A sneak peak at some of our mentors…

You’ll also get access to some of our favourite people from around the world who will inspire and challenge you to think about business differently (consciously, creatively and gently).   Check out some of them below!


Tasneem Chopra is a leading cross-cultural consultant with over two decades of service the local and international community.

She is a prominent activist with a passion for addressing social justice issues.


Kate James is an author, coach and mindfulness teacher, working with clients to find a purposeful direction and build self-belief.

Her bestselling books include Believe in Yourself and Be Mindful. Kate has been facilitating mindfulness and self-compassion workshops and retreats for the past 17 years.


Staci Jordan Shelton is a Performance Consultant, Breaker of Chains, Professional Encourager, and Alchemist.

She supports her clients in getting free from everything that is holding them back from freedom, joy, success and having the life they want. ​​


Renata Jayne is a children’s storyteller and musician. She has written and performs 17 different shows in primary schools and kindergartens that compliment the curriculum. Her shows reflect her passions: multicluturalism, animals, the environment and kindness.

Renata also has produced 2 DVDs, one CD “Purple Boots”, an iBook and has a You Tube Channel.

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