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Every now and again on the podcast, Mandy, Nic and Naomi want to feature one of the guest mentors from the Gentle Business Mastermind. Throughout the year-long program there are a number of interviews with a variety of experts while mastermind members are on the line, then these calls are stored in the members portal to listen back to the mentor’s wisdom and experience.

In this episode, we hear from Naomi’s personal business coach and strategist, Lena West. She has made such an impact on Nai’s life and business that it felt selfish to not share that brilliance with mastermind members. Masterminders loved the first mentor call with Lena so much that we brought her back again in the second year of the mastermind upon popular demand.

This episode is an excerpt from the 2019 mentor call with Lena West, a Business Coach for Entrepreneurs who want to do things differently. Lena shares with us some of the ways the online business world can be misleading, unhelpful and even dangerous to those starting out in business, and what to do instead.

We discuss why the world needs the introverts, HSPs and empath to be showing up as ourselves in the online world, and the power of doing this collectively (not just individually).

Lena also explains how we can look at changing business models so as not to uphold old, patriarchal, hierarchical ways of doing things and why we should be reimagining what CEO means. We discuss doing so while striving for courage over fear-less-ness, and how as CEOs we need to protect our confidence and surround ourselves with people we trust.

We hope you found this segment of the interview with Lena as useful and inspiring as we did. If you would like to connect with Lena you can find her work at


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  • An intro of who Lena is, what she does and what she is passionate about
  • The importance of creating a business that LOVES US BACK
  • The importance of knowing yourself as a CEO
  • The need for introverts, HSPs, empaths etc in the online business world
  • Breaking free of bro culture and disrupting harmful business practices
  • Showing up like a CEO in the early phases of business
  • Giving yourself the gift of starting small
  • MORE!



Learn more about ditching the hustle and doing business gently…

If this conversation stirred up a desire in you to explore what doing business gently might mean to you, you can get direct support, guidance and tools in the Gentle Business Mastermind.

It’s an experience that support new entrepreneurs and existing business owners to grow their businesses gently, sustainably and consciously. Along the way you’ll meet an incredible community of guest mentors and other gentle business masterminds from around the globe who you can get support from and offers support in return, while you explore growing your own business in alignment with your heart, vision, values and energy.

Registration for the gentle business mastermind is open in Feb-March 2020. You can find out more about it at where you can also download the free ‘Grow your Business the Gentle Way’ ebook. It’s full of inspiring tips and prompts to help you do business gently in your own way. 

We Would Love To Know

After listening to this episode, we would love to know what was your biggest ah hah moment or takeaway from listening to the episode? Pop you’re response in the comments below – or share them on social media by tagging us @amandarootsey @naomilarnold @nicolanewman_  with the hashtag #DitchTheHustlePodcast.

Let’s keep this important conversation going and learn from one another as we do! Here’s to choosing your own adventure and ditching the hustle together.

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