Grow your business

with the support of people who understand you.

Be accountable

and actually get stuff done.

Follow in the footsteps

of highly successful, gentle folks.

Connect with others

who are trying to do business sustainably, gently.

The Gentle Business Mastermind

is a 10-month experience beginning in March 2018, designed to support you to grow your businesses gently, sustainably and consciously.  We’ve now closed enrolments but you can register to keep informed for our 2019 launch below.

Do business, gently.

Is this the year you ditch the hustle and find your flow?

Be productive and also feel like you have a sense of balance in your life?

Run a successful business that gives back and live gently? 

Because it is possible.  You can set yourself up with the processes to have more space in your week and build a successful business.  You can feel supported and nurtured instead of constantly feeling like you’re on the brink of burn out.

We know, because we’ve been doing it for years. 

We each do it in our own way and we can’t wait to hold a space for you to explore how you can do business gently too.

Your Gentle Guides…

The three of us have been masterminding together for years.  We’ve helped each other get book deals, grow our businesses to 6-figures, sell-up and create a life on the sea, work from home as a mama, be creative, win awards and cheer each other on.  Mostly, we love having a cuppa, jumping on a call together and celebrating the little wins.  Like getting our inbox down to zero or getting the washing done!  Each of us believes whole-heartedly that you can do business, give back and enjoy a gentle life.

For the first time, we’re opening up our space to others so we can all support each other and build gentle, sustainable, profitable businesses together.


Naomi Arnold is an award-winning business + life passion coach, entrepreneur, writer, speaker, Engaging Women Ambassador and human rights activist.

She helps big-hearted, socially conscious and purpose-driven people use their platform, passions and uniqueness to live and work in alignment with their values, speak up about issues and causes that matter to them, and contribute to progressing social change.

Through her Dream For Others® podcast, award-winning coaching services and programs, speaking, award-nominated free resources, and academic research in human rights – Naomi endeavours to live a life of use to others and to help you do the same.

Naomi has a Bachelor of Psychology with Honours, a life coaching qualification, is currently completing a Master of Human Rights, and is certified as a B-Corporation. She has featured in multiple radio, print and digital media sources including ABC News, Cleo magazine, Inspired Coach magazine, The Huffington Post, Leaders In Heels, and Success Story.


Amanda Rootsey is the founder of teen personal development academy, Shine From Within®, a business coach and mentor, a soon-to-be-published Hay House author (can I say that in my bio yet?!) and a gentle-living advocate.

It was the discovery of a lump, and subsequent cancer diagnosis, while living and modelling in Italy in 2009 that kick-started Amanda’s journey to living and working GENTLY.

Freedom and peace are now her driving values and she knows wholeheartedly that we can contribute to the world, make money and do it in a way that feels lovely (aka not feel completely drained at the end of the day!).  And that’s her hope for you too.

Gentle living has looked differently over the years…from being Australia’s first eco-model working exclusively with eco-friendly and ethical brands, to building a vegan business with her partner David Rafter and living off the grid in a shipping container for a year.

For the past 5 years she has built a business empowering teens and training adults to build their own business and programs in their community through her award-winning global course, the Youth Mentor Training.

Amanda has a Bachelor of Business Management, life coaching and youth-related qualifications and is a business/marketing course junkie!  She’s been featured on the cover of Peppermint Magazine, been mentioned as a ‘game changer’ in The Collective magazine, appeared on The Today Show and is on the Australian Board of Fashion Revolution.  She is also the host of The Youth Mentor Podcast.


Nicola Newman is a professional artist, writer, painting teacher and retreat host. Through her online training program, Flourish with Painting & Creativity, Nicola has helped creative-hearts around the globe express their creativity and explore the world with curiosity and playfulness.

Nicola has held over 17 solo exhibitions, been commissioned by Lendlease, Mirvac and The Star, produced a series of documentaries on contemporary Australian artists, created three online programs and is currently filming a YouTube series “Sailing Day Dream,” focused on life aboard her 35 foot sailing yacht.

Simple living has allowed her to cultivate her creativity. In her twenties, she bought a small acreage to grow organic food to heal her gut health, and later spent many months traveling the country in a van. Recently she and her husband Andrew sold everything, bought a sail boat and now live aboard as they cruise the east coast of Australia.

Nicola shapes her life in accordance with her heart’s desires. She finds fulfillment and income are a by-product of expressing her creativity through paintings, videos, ebooks, workshops, painting retreats and online courses. She began working for herself in 2002 and has since followed her heart to cultivate a creative, unconventional life.

As a painting teacher and retreat host, Nicola guides students to nurture their creativity, tune into their authentic heart’s desires, gently dissolve creative blocks, and use presence to enjoy the journey as well as the destination.

A sneak peak at some of our mentors…

You’ll also get access to some of our favourite people from around the world who will inspire and challenge you to think about business differently (consciously, creatively and gently).   Check out some of them below!


Megan Dalla-Camina is a strategist, speaker, writer, and researcher on women, leadership and work.

She’s also the author of Getting Real About Having it All and co-author of Lead Like a Woman.


Komal Minhas is an Indo-Canadian entrepreneur, content creator and investor.  She was named one of Oprah’s SuperSoul 100 and is the co-founder and producer of Dream, Girl, a documentary about female entrepreneurs.

She speaks about recovery and resilience, re-defining what success looks like and legacy.


Claire Baker is an Australian women’s coach and writer based in London.

Through her popular blog, eBooks, online courses and live workshops, Claire teaches self-care, creative rekindling, how to live life aligned with your menstrual cycle and being kind to yourself and the world.


Michael empowers people with a unique, systematic approach to create a thriving business to support creating an amazing lifestyle.

He’s a digital launch expert and consultant who’s worked with world leaders such as Hay House and Food Matters TV.