Grow your business

with the support of people who understand you.

Be accountable

and actually get stuff done.

Follow in the footsteps

of highly successful, gentle folks.

Connect with others

who are trying to do business sustainably, gently.

Do business, gently.

Is 2018 the year you ditch the hustle and find your flow?

Be productive and also feel like you have a sense of balance in your life?

Run a successful business that gives back and live gently? 

Because it is possible.  You can set yourself up with the processes to have more space in your week and build a successful business.  You can feel supported and nurtured instead of constantly feeling like you’re on the brink of burn out.

We know, because we’ve been doing it for years. 

We each do it in our own way and we can’t wait to hold a space for you to explore how you can do business gently too.

The Gentle Business Mastermind

is a 10-month experience beginning in March 2018, designed to support you to grow your businesses gently, sustainably and consciously.  As a community of like-minded business folk, together we’ll look at our businesses through a different lens, guided by carefully curated monthly themes such as Business Foundations, Offerings, Gentle Money, Conscious Business and more.

If you’re an entrepreneur, solopreneur, soulpreneur (and any other variation of this!), a maker of beautiful things, a creative, a coach, a teacher, a writer, a bad-ass business man or woman who likes to do things a little differently, THIS IS FOR YOU.


Your business is doing it’s thing.  It’s going OK.  It might be early stages but you know this is what you’re meant to be doing.  It feels good.  But then there are also times when it all feels too much.  The constant pushing and striving.  The roller coaster of emotions.  Surely there’s a better way?  After all, you didn’t take a leap of faith, put in all this work and build something yourself to end up feeling like you don’t have any spare time and your to-do list may strangle you at any moment.

Let us help you with that.  

Between the 3 of us, we have built 6-figure businesses, landed a publishing deal, won all sorts of awards, tried every software known to man (not sure which accounting software or email system to use – let us share our experiences with you), have launched sold-out online programs, ran retreats and workshops, spoken to audiences big and small, been on TV and in magazines, launched podcasts, tried things and failed and tried again.  Use us.

Above all, we value integrity, service and creativity in our businesses.  We play the long game.  And we want to support you to feel grounded in your business.  

This is not another course.  You’ve done them.  There are no modules or training videos to watch.  This is a community.  A gentle movement.  Together, we will honour exactly where you are in your business and life so that 2018 becomes your year.  We will hold a space for you to ask whatever it is you need to feel gentle in your business.


Won’t you join us?

Your Gentle Guides…

The three of us have been masterminding together for years.  We’ve helped each other get book deals, grow our businesses to 6-figures, sell-up and create a life on the sea, work from home as a mama, be creative, win awards and cheer each other on.  Mostly, we love having a cuppa, jumping on a call together and celebrating the little wins.  Like getting our inbox down to zero or getting the washing done!  Each of us believes whole-heartedly that you can do business, give back and enjoy a gentle life.

For the first time, we’re opening up our space to others so we can all support each other and build gentle, sustainable, profitable businesses together.


Naomi Arnold is an award-winning business + life passion coach, entrepreneur, writer, speaker, Engaging Women Ambassador and human rights activist.

She helps big-hearted, socially conscious and purpose-driven people use their platform, passions and uniqueness to live and work in alignment with their values, speak up about issues and causes that matter to them, and contribute to progressing social change.

Through her Dream For Others® podcast, award-winning coaching services and programs, speaking, award-nominated free resources, and academic research in human rights – Naomi endeavours to live a life of use to others and to help you do the same.

Naomi has a Bachelor of Psychology with Honours, a life coaching qualification, is currently completing a Master of Human Rights, and is certified as a B-Corporation. She has featured in multiple radio, print and digital media sources including ABC News, Cleo magazine, Inspired Coach magazine, The Huffington Post, Leaders In Heels, and Success Story.


Amanda Rootsey is the founder of teen personal development academy, Shine From Within®, a business coach and mentor, a soon-to-be-published Hay House author (can I say that in my bio yet?!) and a gentle-living advocate.

It was the discovery of a lump, and subsequent cancer diagnosis, while living and modelling in Italy in 2009 that kick-started Amanda’s journey to living and working GENTLY.

Freedom and peace are now her driving values and she knows wholeheartedly that we can contribute to the world, make money and do it in a way that feels lovely (aka not feel completely drained at the end of the day!).  And that’s her hope for you too.

Gentle living has looked differently over the years…from being Australia’s first eco-model working exclusively with eco-friendly and ethical brands, to building a vegan business with her partner David Rafter and living off the grid in a shipping container for a year.

For the past 5 years she has built a business empowering teens and training adults to build their own business and programs in their community through her award-winning global course, the Youth Mentor Training.

Amanda has a Bachelor of Business Management, life coaching and youth-related qualifications and is a business/marketing course junkie!  She’s been featured on the cover of Peppermint Magazine, been mentioned as a ‘game changer’ in The Collective magazine, appeared on The Today Show and is on the Australian Board of Fashion Revolution.  She is also the host of The Youth Mentor Podcast.


Nicola Newman is a professional artist, writer, painting teacher and retreat host. Through her online training program, Flourish with Painting & Creativity, Nicola has helped creative-hearts around the globe express their creativity and explore the world with curiosity and playfulness.

Nicola has held over 17 solo exhibitions, been commissioned by Lendlease, Mirvac and The Star, produced a series of documentaries on contemporary Australian artists, created three online programs and is currently filming a YouTube series “Sailing Day Dream,” focused on life aboard her 35 foot sailing yacht.

Simple living has allowed her to cultivate her creativity. In her twenties, she bought a small acreage to grow organic food to heal her gut health, and later spent many months traveling the country in a van. Recently she and her husband Andrew sold everything, bought a sail boat and now live aboard as they cruise the east coast of Australia.

Nicola shapes her life in accordance with her heart’s desires. She finds fulfillment and income are a by-product of expressing her creativity through paintings, videos, ebooks, workshops, painting retreats and online courses. She began working for herself in 2002 and has since followed her heart to cultivate a creative, unconventional life.

As a painting teacher and retreat host, Nicola guides students to nurture their creativity, tune into their authentic heart’s desires, gently dissolve creative blocks, and use presence to enjoy the journey as well as the destination.

A sneak peak at some of our mentors…

You’ll also get access to some of our favourite people from around the world who will inspire and challenge you to think about business differently (consciously, creatively and gently).   Check out some of them below!


Lena West shows women entrepreneurs how to discover their inner CEO and leverage that knowledge to build a business that loves them back.  

She is also the Creator of the CEO DNA™ Method, a personalized inventory that supports women entrepreneurs to determine their most effective business model and marketing strategy based on their work style, unique energetic blueprint, strengths and archetypes.


Claire Baker is an Australian women’s coach and writer based in London.

Through her popular blog, eBooks, online courses and live workshops, Claire teaches self-care, creative rekindling, how to live life aligned with your menstrual cycle and being kind to yourself and the world.


Komal Minhas is an Indo-Canadian entrepreneur, content creator and investor.  She was named one of Oprah’s SuperSoul 100 and is the co-founder and producer of Dream, Girl, a documentary about female entrepreneurs.

She speaks about recovery and resilience, re-defining what success looks like and legacy.


Megan Dalla-Camina is a strategist, speaker, writer, and researcher on women, leadership and work.

She’s also the author of Getting Real About Having it All and co-author of Lead Like a Woman.


Michael empowers people with a unique, systematic approach to create a thriving business to support creating an amazing lifestyle.

He’s a digital launch expert and consultant who’s worked with world leaders such as Hay House and Food Matters TV.


Desiree Adaway is a seasoned nonprofit consultant and facilitator.

All of her presentations have a mix of thought provoking content presented with humor and wit. When she teaches she makes a point to connect with every person, and create a safe space for their growth. She is not afraid of addressing anything that gets in the way of great work.

What’s included…


Ask us whatever you like, celebrate the wins + share.


A safe space to connect with like-minded people.


Live calls with amazing global mentors.


We’ll share our favourite tools, worksheets + recommended readings.


Each week we’ll ask you to share what you’d like to work towards + keep you accountable, gently of course!


Each month we’ll support you to get a different area of your business in order.

Even more amazing mentors…


Bari Tessler Linden MA is a Financial Therapist, Mentor Coach and Mama-preneur.

Bari’s gentle, body-centred approach weaves together personal, couple, and creative entrepreneurial money teachings into one complete tapestry. She is the founder of The Art of Money: a global, year long money school, which integrates Money Healing, Money Practices and Money Maps.


Thania Siauw and Christina Leggett are psychologists and directors at the psychology practice Little Window that offers counselling to adults, adolescents, children and families.

Little Window services encompass a holistic evidence-based approach to wellness, acknowledging the interconnectedness of mental, emotional, physical, social and spiritual parts of the self.


Rachel MacDonald is a life coach, blog coach, writer and speaker. She is the co-author of two books and has guided over 750 women through her popular ecourse Bright-Eyed & Blog-Hearted.

With unwavering enthusiasm, electric insights and a whole lotta heart, Rachel guides passion-fuelled women out of fear and uncertainty, and into lives and businesses they love (and truly desire).


David Rafter is the lead cultivator of D+T, a hand-crafted, 100% organic, vegan beard and hair care range.

D+T, which stands for David and Trudi (his fur baby), is certified cruelty-free and supports local business. The brand has reached over 100 stockists and ventured through Asia, Europe and the Americas.  All while keeping with his ideals of creating a trusting, loyal brand and making sure he has plenty of time to play with Trudi!


Amanda Callan is half of the Church Farm General Store, which is a family business run with her musician partner, Andrew Morris.  

Moving from Sydney in 2012, they converted an old church in northern NSW into their home, turning the half-acre block into a small scale organic vegetable farm.  They started out with handmade soaps using herbs from the garden, and have since grown the range to include curry pastes, sauces and pickles with over 100 stockists Australia-wide. 


Fiona Ferris is a Blogger/Author at How To Be Chic.

Based on the east coast of New Zealand, Fiona has created a successful business publishing books about living a simple, beautiful and elegant life. Fiona also adores self-development and loves to cultivate her own growth in a fun and feminine way.


Melissa Bandera is a blog + web designer and the owner of Jelly Design Studio.

She is on a mission to help bloggers and small businesses perfect their online image by providing affordable, custom design and blog templates through her true passion – web design.

The Gentle Business Mastermind is right for you if:

  • you already have a business or very clear business idea that you are actioning in 2018
  • you are ready for support and are open to learning new things
  • you want to feel part of a community of like-minded business people
  • you crave feeling more balance in your business and life
  • even if you can’t see how it’s possible for you yet, you are open to the possibility that doing business gently is possible
  • giving back and doing business ethically is important to you

The Gentle Business Mastermind is not right for you if:

  • you don’t have a business
  • you already feel like you know everything there is to know about business and have the perfect work-life balance
  • you are not willing to take responsibility for your own business and actions 
  • you just want one-on-one coaching – you’ll need to invest much more money in a dedicated business coach for this
  • you just want to make lots of money really quick and don’t care how.  Ethics?  Pffftttt!  #showmethemoney 

How will this help you?


We’ll be supporting you to explore these areas of your business + life:

  •  foundations and your CEO mindset
  •  self-care and finding flow in your work
  •  client attraction
  •  websites, branding and systems
  •  building communities
  •  socially conscious business
  •  financial health

+ more!

3 AMAZING business and creativity coaches who will be with you for 10 incredible months + our mentors, who come from all over the world, have been in business a long time, do things a little differently than most and are GREAT at it!  As you’ll see above, we’ve got a soap maker, a film producer, a launch guru, a money expert, a not-for-profit consultant, psychologists, an author, a coach, a painter, a teacher, a beardman, a blogger and more. 

You’ll get to chat with us regularly and with each of them LIVE.  You will not find another mastermind experience like this.  And all for just $14 a week!!  I doubt we’ll ever release this, especially at this price, again.  If you want to take back control of how you work in your business, and want support to explore how gentle business looks for you, now’s the time.


What are you waiting for?! #gentlenudge

Bookings close in:










Each month, we’ll dive into a different theme, designed to lead you down a path of self-enquiry so that you can look at every aspect of your business.  We’ll email you with specific questions related to that month’s theme so that you can assess your business holistically and consciously, provide suggested resources and encourage you to make positive changes.


We’ve created this in a way that feels supportive so that you can get what you need out of it.  The most important part of this mastermind is the space to ask, share and experience what you need in order to find that sweet, gentle spot.  You can’t get ‘behind’ in this as there is no content, it’s purely a community.


Yes.  There will be multiple opportunities to ask whatever you need.  We encourage you to ask questions on the monthly community calls and in the private FB group.


Yes.  We’ll be having live calls with each of them so you can either be on the call and ask your question yourself or submit a question in advance.


We’ll record each call so you can listen in later.


This has been designed for people with businesses or a very clear path to create one this year.  We won’t be providing step-by-step guidance on how to start a business.  It’s ideally for businesses aged 0 – 3 years old, as we’ll ask you to review every aspect of your business as we go along.  If you’re just starting out, we recommend looking at our B-School bonus package, which combines an online business and marketing course with the Gentle Business Mastermind.  We’ll be sharing more about this with our email list as it becomes available.


No.  We’ve invited mentors from a range of industries so that you feel comfortable no matter where you sit.  Whether you run an online business or a product-based business, you’ll find support here.  You might be a coach, a creative, a therapist, an accountant, a creator of the yummiest vegan doughnuts…it doesn’t matter.  The themes will guide you through a process of enquiry into your own business.


Everything already included in the mastermind PLUS:

2 x private calls with us – just you and the three of us on one call and then just you and one of us on another.  You’ll also get a website audit, where we’ll have a look at your website, provide feedback and suggestions for improvement in a report for you.  This option is perfect if you want our undivided attention!  This is only open to 9 people.


March 1st – December 14th 2018.


Most of the calls are scheduled for every second Tuesday, alternating between morning and evening calls so that we can accommodate most time zones around the world.  Occassionally we’ve scheduled calls on different days depending on our guest mentors’ availability.   You’ll receive access to a schedule for the entire year when we get started so you can plan out your year.  As mentioned already, we’ll also record each call so you can listen to them later.


Yes.  If you decide you would not like to complete the Gentle Business Mastermind program, we will provide you with a refund (less a $61.60 +GST admin fee) provided you request this within the first 30 days of the Mastermind commencing and have provided all completed worksheets and proof of commitment to the program. Please note, this is a 10 month commitment and not a subscription you can cancel anytime. If you select the 10 month payment plan, you are committing to pay the entire balance and will not be eligible for a refund or cancellation after 30 days.


The private community sits in a private Facebook group.  We highly recommend that you set yourself up with an account, a bogus one if you like, so that you can participate in the conversation.  However, it’s not compulsory – even without Facebook you’ll get access to our recommended resources, regular emails from us and access to all of the live calls.

We considered hosting the community on another platform but our experience of this with other courses is that it becomes just one more thing you need to log into and, when most people are on Facebook in some capacity anyway (particularly in business), we may as well make it feel like a wonderful, gentle space!


Yes.  This is a ‘per business’ booking so if you have a staff member or two that you’d like to do the mastermind as well, please know they are welcome to do it with you.  


Great!  Feel free to email,, or with any questions that you have.  We may take up to 48hrs to get back to you because, gentle!   We can’t wait to hear from you.